Regional Market Asia-Pacific

About Lufthansa Consulting Asia-Pacific Region

The dynamic Asia-Pacific region is still driving global growth and aviation remains a key factor to economic and social development. Asia-Pacific leads the world traffic growth with a robust increase in passenger travel and a currently recovering air cargo market. These challenging developments and resulting requirements show a demand for solutions from airlines, airports and related organizations in the area and a necessity for detailed planning and appropriate optimization support.

Our assignments and business cover the entire South East Asia region. Please contact us to learn more about our activities in this area and how we can support you as an airline, MRO provider, airport operator or investor with our customized solutions.

Latest activities

  • Achieve the next level of airline operational excellence

    The worldwide cost of operational disruptions in 2018 is estimated to be over 65bn Euros and as the pressure in 2019 has further increased, Lufthansa Consulting expects an even higher need for action. 

    Our experts firmly believe that operations improvement programs across the whole aviation industry can have a significant impact. To connect our vision of Operational Excellence with airline perspectives we created an online survey to understand the latest developments and maturity of the industry in this area.

    We would like to invite airline managers (Operations Directors, Operations Excellence Project Managers or the Heads of OCC) to take part in our research. 
    The survey focuses on Schedule and Operations Planning, Operations Steering and Performance Management. Areas of research range from the company culture to the use of artificial intelligence and cover particularly areas of Scheduling, Flight Operations/Operations Control (OCC) and Ground Operations.

    The questionnaire has 40 questions and should not take more than 30 minutes to complete. Only one questionnaire should be answered per airline.

    If you would like to participate or have any questions, please click here, fill in your details and put the word “SURVEY2019” into the message

    Your Benefit: The outcomes of this anonymous study will be published in early 2020, allowing you to benchmark your company with the industry and identify your individual strengths and areas for development. You can also select to identify your company and receive a more detailed individualized report about the status of your operational excellence.  

  • 21 - 24 Sep 2019 , Adelaide, Australia

    World Routes 2019

    World Routes is the global meeting place for every airline, airport and aviation stakeholder. The event presents an unrivalled platform for route development professionals to discuss, develop and plan network strategy on a global scale. Providing unique cost and time-saving benefits, World Routes is an important event in the aviation calendar and attracts the most senior decision makers from the world’s leading aviation organisations.

    Over three concentrated business days, 3,000 delegates will take part in over 13,000 face-to-face meetings to discuss new and existing air services. Industry experts provide valuable insights into key air service development issues currently affecting the route development community. World Routes brings together top-level speakers from across the sphere of aviation, including airlines, airports, destinations, aircraft manufacturers and more, to discuss the most pressing issues facing aviation now and beyond.

    Visit the Lufthansa Consulting booth number 11 in the exhibition area. Our delegates look forward to discussing your most pressing issues and your plans for the future.

    World Routes website
     

  • Lufthansa Consulting exhibitor at 25th World Route Development Forum

    In the anniversary year of World Routes, Lufthansa Consulting will once again be represented at the conference from 21 to 24 September 2019 in Adelaide, Australia. The aviation specialists welcome visitors to exhibition stand PS11.

    The company’s Air Service Development and Network and Fleet Planning experts look forward to sharing their targeted approaches and competitive solutions from Lufthansa Consulting’s more than 30 years proven expertise. Managing Consultant Karel Sucha together with Consultant Luisa Grasshoff and Business Analyst Johann Gies will present their Best in Class services to the aviation industry.

    Air Service Development (ASD) aims at achieving higher revenues earned through aeronautical sources but is also linked to greater non-aeronautical revenues. Airports of all sizes benefit from sustainable traffic growth, an enhanced destination portfolio and more airline customers. Unlocking this potential is a challenge for airports because airline network decisions drive the airports’ business development opportunities. Lufthansa Consulting understands the airline planning process and airline commercial decision criteria. The experts provide the necessary airline network management skills and the essential access to relevant traffic data and tools. Successful negotiations are achieved by understanding that airlines focus on a different set of KPIs to airports.

    For more than two decades, the company’s experts have supported airports in their Air Service Development activities. They typically start with a market potential analysis to assess the airport’s true demand for air services and use Route Studies to illustrate the potential of relevant unserved and underserved routes. This is supported by an airport incentive scheme tailor-made to the type of traffic the airport client wants to attract. Finally, the management consultancy and the airport jointly approach the target airlines with these ready-to-use marketing materials to demonstrate the route’s potential. In addition, they develop ASD marketing strategies, offer airline commercial optimization workshops and ASD training.

    The airline network planning experts advise in developing network and fleet strategies for both passenger and cargo airlines. They offer airline network consulting to improve the airlines’ overall network, identify the ideal schedule scenario or define their long-term fleet development. Airlines operate with optimized capacity and aircraft utilization due to their airline scheduling experience, tools and databases. Evaluating the most suitable aircraft to serve the identified routes and recommending the optimal frequencies are part of Lufthansa Consulting’s strengths.

  • Driving connectivity: the benefits of Air Service Development

    A profound Air Service Development program has major benefits for a wide range of stakeholders. The airport’s shareholders profit from increased shareholder value and return on investment whilst also preserving the sustainability of the airport strategy. Passengers embrace having greater connectivity to the world allowing them to travel to more destinations in a flexible manner. They also profit from lower ticket prices due to increased competition.

    A further aspect which is often neglected by airports is the conservation of present traffic. Part of an effective Air Service Development program is not only the launch of new routes and the growth of existing capacity, such as a frequency increase or the use of larger aircraft on a current route, but also the sheer retention of these air services.

    Catrin Drawer, Associate Partner at Lufthansa Consulting, elaborates on this: “During my two decades of business experience on the African continent and beyond, I have seen a multitude of airport operators constructing ultra-modern airport facilities for hundreds of million US dollars. Once the airports are ready, traffic stagnates, because the investment in an Air Service Development program has not been considered in the budget.”  

    Unlocking this potential is challenging since many airports struggle with a limited understanding of airline network management skills, in addition to a lack of resources and data to develop air services. Airports focus on different KPI’s and are not fluent in the “airline language” which often makes negotiations ineffective. Our experts undertand the airline plannning process and commerical decision criteria.

    Catrin Drawer summarizes Lufthansa Consulting’s strengths and how the consultants support clients: “Besides having airline network planning expertise with state-of-the-art data bases and network simulation tools, our clients benefit from our objective analysis which allows the establishment of a trustworthy basis for discussion with our client’s (potential) airline customers all over the world. We are very realistic about a route’s commercial potential which makes our ASD approach industry-proven.” 

    Read the full article by Luisa Grasshoff published in the latest issue of Africa Wings: Driving connectivity on the African continent

    Meet our team of Air Service Development and Network and Fleet Management experts at our exhibition stand at World Routes in Adelaide
     

  • Loyalty strategies and customer engagement developments are top at trend events "Points" and "Reach"

    Singapore is the location for the FlightGlobal events “Points of difference” and “Reach your customers” from 21 - 24 May 2019 and Lufthansa Consulting is contributing to these in several ways.

    At the Points of Difference conference which focuses on Personalized Loyalty Marketing Strategies Georg Baust, Managing Consultant, is on the steering committee of this event and will share his expertise in the Table Talk: “Data as the ultimate revenue stream: How do airlines monetize their data? on Day 1 and in the Panel Talk: “Changing trends and behavior in customer engagement and loyalty” on Day 2. Moreover, conference visitors can meet Georg and Consultant Jessica Gebauer at the Lufthansa Consulting exhibition stand

    The Points event looks at the future of loyalty; how can data inform loyalty programs, make them personalized, and tackle challenges around customer engagement and redemption? In addition, it will look at how airlines can add value through experience-based rewards, giving loyalty members the opportunity to earn and redeem points through several avenues.

    At the Reach your customers forum the spotlight is on the distribution strategies which deliver customers the right services, at the right time, and through the right channels.
    Airlines are operating in a market where digitization is making it constantly harder to add value. In order to avoid being left behind, airlines must identify the tools which allow them to build value into their offering, presenting customers with the right offers and services, and on the right platform. Today, airlines’ bottom line is being impacted by rising costs, shrinking margins, and fierce competition. To counteract, they must capitalize on the demands from increasingly tech-savvy customers to deliver more personalized offers, pricing, and products. To achieve this, and engage dynamically with their customer base, airlines need to dramatically increase their capabilities.

    Points of difference website
    Reach your customers website
     

Projects

Customer Satisfaction Improvement

Airline in India

Performance improvement potentials identified along the service chain at all customer touch-points. Recommendations defined in an implementation plan to achieve sustainable customer satisfaction and enable the airline to meet requirements for joining a large airline alliance.

Design support for a new Aircraft Maintenance Hangar

Engineering company in Taiwan

Planning and conceptual design of professional and customer oriented MRO hangar facility for the maintenance of different types of aircraft. Preparation of a specification book including detailed technical, functional and operational requirements for the construction of a hangar which complies with international standards.

Clients

Award

Best of Consulting

Lufthansa Consulting has been awarded the coveted consultancy prize "Best of Consulting 2018" by the German weekly business news magazine WirtschaftsWoche. The aviation consultants took part in this competition for the first time and achieved their goal straight away with first place in the category “Competitive Strategy”. The award went to a project which was successfully completed with Czech Airlines (CSA), the national airline of the Czech Republic. Lufthansa Consulting and CSA jointly developed an ancillary revenue strategy and a branded fares concept. The implementation of the overall project resulted in a significant increase in ancillary revenues and thus in a positive operating profit for Czech Airlines.