Regional Market Asia-Pacific
The dynamic Asia-Pacific region is still driving global growth and aviation remains a key factor to economic and social development. Asia-Pacific leads the world traffic growth with a robust increase in passenger travel and a currently recovering air cargo market. These challenging developments and resulting requirements show a demand for solutions from airlines, airports and related organizations in the area and a necessity for detailed planning and appropriate optimization support.
Our assignments and business cover the entire South East Asia region. Please contact us to learn more about our activities in this area and how we can support you as an airline, MRO provider, airport operator or investor with our customized solutions.
According to IATA, Vietnam is one of the fastest growing aviation markets globally and it will be the fifth fastest-growing market by 2035. Vietnam had been the leading market in Asia-Pacific in terms of air passenger growth in the last five years with 28.9%, which is more than double the second lead market China. Over the last decade, the average growth rate has been 17.4%, far higher than the 7.9% growth in Asia. The key-driven factors are Vietnam joining several free trade agreements, a growing tourism industry with 19% growth rate for domestic passengers and 29% for international travelers in 2017, and the emergence of low-cost carriers.
To cope with the explosive growth of passengers to Vietnam, Vietnam’s government is striving to develop and expand airport capacity to handle the situation. The Vietnam Airport & Aviation Development Summit 2019 will attract around 200 senior executives in the region to discuss about the most pressing issues in this market and tackle challenges through joint efforts and technology innovations.
Dr Andreas Jahnke, Managing Director at Lufthansa Consulting, will take part in the panel discussion about delivering the best passenger experience in future airport and the challenges.
Reach your customers!
The distribution strategies which deliver customers the right services, at the right time, and through the right channels.
Airlines are operating in a market where digitization is making it constantly harder to add value. In order to avoid being left behind, airlines must identify the tools which allow them to build value into their offering, presenting customers with the right offers and services, and on the right platform.
It is of increasing importance because, in today's market, airlines’ bottom line is being impacted by rising costs, shrinking margins, and fierce competition. To counteract, they must capitalize on the demands from increasingly tech-savvy customers to deliver more personalized offers, pricing, and products.
To achieve this, and engage dynamically with their customer base, airlines need to dramatically increase their capabilities, which are currently restricted by an over-reliance on GDS and third-party sales channels, as well as legacy infrastructure and systems.
Meet our delegates Georg Baust, Managing Consultant and Jessica Gebauer, Consultant, at this event.
Points of Difference: Personalized Loyalty Marketing Strategies
This conference looks at the future of loyalty; how can data inform loyalty programs, make them personalized, and tackle challenges around customer engagement and redemption? In addition, the conference will look at how airlines can add value through experience-based rewards, giving loyalty members the opportunity to earn and redeem points through several avenues.
Discussions will explore how data can provide insight on customers’ mobile and omni-channel engagement, and in turn, how this data can open up new revenue channels. There will be a chance to learn from experts in AI, e-commerce, behavioural intelligence and customer engagement.
Georg Baust, Managing Consultant, is on the steering committee of this event and will share his expertise in a panel discussion.
You can also meet Georg and our consultant Jessica Gebauer at the Lufthansa Consulting exhibition area.
Lufthansa Consulting launches a brand new corporate video as a further basis for dialogue with clients in digital media.
The film, which is available on the Lufthansa Consulting YouTube channel, shows the exciting developments in the aviation business and some of the major challenges like increasing competition, digitalization, capacity constraints or efficiency demands. With powerful images from aviation and consultants at work, it demonstrates that our clients can rely on us as an experienced and innovative partner in this environment.
Lufthansa Consulting is an award-winning consultancy working on projects throughout the world. One of the key messages in the film is that our consultants speak the clients' language, listen to their specific needs and work closely with them to implement the solutions devised in projects.
As the only airline-affiliated management consulting firm with a great passion for the aviation business we would love to be challenged by you!
Enjoy our new video and feel free to contact us at any time!
Lufthansa Consulting has been awarded the coveted consultancy prize "Best of Consulting 2018" by the German weekly business news magazine WirtschaftsWoche.
Managing Director Dr. Andreas Jahnke and Project Manager Karel Sucha as well as their client Dr. Josef Adam from Czech Airlines proudly accepted the award for first place in the category "Competitive Strategy" at the award ceremony in Düsseldorf.
The aviation consultants took part in the WirtschaftsWoche competition for the first time and achieved their goal straight away. The award went to a successfully completed project with Czech Airlines (CSA), the national airline of the Czech Republic.
The airline found itself in a difficult competitive environment due to the entry of numerous low-cost carriers into its core market Prague and therefore had to change its market positioning.
Lufthansa Consulting and CSA jointly developed an ancillary revenue strategy and a branded fares concept. They devised the airline’s revenue management and pricing strategy with a revision of the product offer and its re-bundling to serve customer segment requirements. This branded fares concept provides a new customer-centric offer with a-la-carte product elements in order to raise Czech Airlines’ price attractiveness for its passengers and at the same time allows the exploitation of ancillary revenues.
The implementation of the overall project resulted in a significant increase in ancillary revenues and thus in a positive operating profit for Czech Airlines.
This pleasing outcome not only delighted Lufthansa Consulting and its client but also convinced the WirtschaftsWoche jury.
> Wirtschaftswoche Picture Gallery (5/29)
> Wirtschaftswoche Dossier Best of Consulting (page 16)
Performance improvement potentials identified along the service chain at all customer touch-points. Recommendations defined in an implementation plan to achieve sustainable customer satisfaction and enable the airline to meet requirements for joining a large airline alliance.
In preparation for airport privatization our experts analyzed the aviation market to create a clear understanding of air service for both passenger and cargo business. Our consultants defined a robust air service development plan and identified prospective O&D’s including the most beneficial carriers and schedule.
Planning and conceptual design of professional and customer oriented MRO hanger facility for the maintenance of different types of aircraft. Preparation of a specification book including detailed technical, functional and operational requirements for the construction of a hanger which complies with international standards.