Regional Market Lufthansa Group
To offer the "best practice" of the Lufthansa Group to other airlines throughout the world was the aim of the board when they founded Lufthansa Consulting in 1985. Since then we have advised a wide range of airline and airport clients and supported them with our aviation expertise. During the past few years, we have also supported the Lufthansa Group more intensively with our international experience and proven aviation know-how as the in-house consultancy for Lufthansa and its subsidiaries. Our consulting services include the optimization of operational processes, the identification of potential savings as well as the introduction of measures to increase efficiency. Our successful projects include the reorganization of Germanwings, the development of fuel efficiency strategies and the optimization of internal structures and processes.
This year will certainly go out with a bang following the announcement that Lufthansa has been awarded 5-Star certification – the first and only airline in Europe to receive this coveted rating. It is exciting news from our point of view and makes us proud to be part of the Lufthansa Group. We would like to take this momentous occasion and look back on our work for our parent company Lufthansa and the Lufthansa Group companies during 2017.
Lufthansa Consulting in particular supported Lufthansa and Miles & More – as in previous years they are still our most important in-house clients. Moreover, our experts performed numerous projects for Eurowings and Austrian Airlines, Lufthansa Technik and Lufthansa Cargo as well as for Lufthansa Aviation Training.
Our consulting services focused on our specialist expertise in the following areas: Product and Marketing Management, Organization and Strategy, Network and Fleet Planning, Procurement and Accounting as well as Customer Management, Flight Operations, Safety Management and Finance.
Throughout 2017, the aim of our activities has been to achieve growth and economic stability. Lufthansa Consulting supports the integration of additional capacity into Eurowings and further developments in organic growth in the Group’s point-to-point traffic.
Gaining a fifth star required enormous effort, and in many product strategy and product development projects our consultants demonstrated their methodical and functional competencies. Increasingly, individualized customer recognition, quality of service and customer perception are key success factors, and are more and more influenced by the digital change and new customer interaction channels. Here we constantly strive to master the challenges facing the aviation industry by conducting customer centricity solution groups.
This year Lufthansa Aerial Services focused its attention on developing UAV-based services in cooperation with large-scale industrial clients, particularly in the wind energy, construction and power line segments. Besides the successful development of customer services, Lufthansa Aerial Services is now offering its first standard services on a national and European level. In collaboration with Phase One Industrial, innovative inspection and maintenance solutions are being tested to provide clients with incredibly accurate photos which enable precise data analysis. Dedicated members of the team are also deeply involved in developing UAV regulations in collaboration with governmental institutions in Germany and also in forming consistent regulations throughout Europe in collaboration with European agencies.
Lufthansa Consulting is very much looking forward to contributing further to the overall success of the Lufthansa Group.
How do new technologies influence the customer journey? Which advantages can be built in order to stay ahead on a more and more competitive market? Managing Consultant Georg Baust has devoted an article on that topic entitled “Digital transformation and its effect on the passenger: Creating a travel eco-system” in the latest edition of the International Airport Review magazine.
With the goal of a smooth door-to-door travel experience, travel service providers have to restructure and optimize their processes by making productive use of new digital possibilities. Old and outdated processes need to be adjusted and revised so that digital innovations can be used to create a simplified journey for the customer with smart interactions of all customer touchpoints. Airlines and Airports have to understand themselves as part of a travel value chain in an individual eco-system. Thusly, cooperation and network building have to be deepened in order to match a flawless travel experience with higher passenger satisfaction. Digital interfaces provide the platform and fundament of those aimed smooth transitions for customers. You can read the whole article in our download section.
Take-off or Touchdown: What is the magic Formula for being successful in Aviation?
Aviation-Event is the exclusive business platform at the management level for all important current and future players in the aviation industry, including suppliers, the business world and politics.
During the Hot Seat Talk focusing on drones Dr. Andreas Jahnke, Project Director and Investor at Lufthansa Aerial Services, will participate in the panel discussion: "Are cargo drones a serious business model or a visionary concept that will not really take off? How and where would drones change the freight business? What are the risks (safety, security, regulation…)?"
Other topics on the agenda include alliances and other strategic partnerships, security and the power of social media in aviation.
The event will take place at HOLM (House of Logistics and Mobility) at Frankfurt Airport.
Digital transformation is of rising importance for the aviation industry. To keep up with increasing passenger demands, airlines and airports urgently need to expand their customer offerings with regard to digital services. Consequently, it is one of the main topics at this year’s Passenger Terminal Expo & Conference in Amsterdam from 14 -16 March, dealing with the most recent issues and innovations of the aviation business. Senior Consultant Georg Baust will represent Lufthansa Consulting at this event and will give a speech entitled “Don’t adapt, innovate – increase customer experience with digital transformation”.
In order to stay competitive it is key for airlines and airports to adjust to technological developments. As the customer journey and experience should always be the main focus of a successful business, an orientation towards customer needs and habits is essential. Nowadays, those needs are mostly influenced by the use of digital media. The task for airlines and airports is to create possibilities and solutions to embrace the potential of digitalization.
For instance, Lufthansa Consulting supported and accompanied the implementation of wireless internet connection to passenger-owned devices and inflight internet connectivity on long-haul as well as short-/medium haul flights for a major European airline client. The advantages of digital connectivity have significantly improved customer experience and enhance a sustainable revenue perspective. The successful interaction with customers provides customer loyalty with higher lifetime value. After all, only customer loyalty can assure long term profitability.
The 9th Annual Loyalty Conference & Awards takes places at the Royal Garden Hotel in London and is organized by FlightGlobal in partnership with Global Flight.
Bringing together more than 250 loyalty professionals from more than 40 countries, the event is dedicated to provide sufficient time for networking opportunities and deliver second to none masterclasses. Firstly held in 2005, the conference is dealing with current issues around the topic of loyalty programs.
In 2017, Associate Partner Christine Weigner will visit the event, accompanied by Associate Consultant Simon Leitner.
The identification and implementation of new risk management processes are supported by guidelines to ensure a consistent approach. Lufthansa Consulting experts guarantee an unbiased selection of an IT tool to monitor and manage the risks.
Preparation of ten intercontinental stations considering all operational specifications including diverse interfaces such as purchasing, IT, Ground Operations, Product Management, Catering and Security. Coordination of challenges facing the new intercontinental operation such as the organization of different operators, charter and scheduled flights as well as cruise/land operations.
Savings of 1.5 billion euros were achieved in the operating result to secure the future viability of the company. The experts developed and implemented improvements for a wide range of internal challenges such as fuel efficiency, ground handling processes, airport ticketing, irregularity handling and the assessment of central functions.