Market Page Inter-Branch

About Lufthansa Consulting Inter-Branch

Inter-Branch builds on our renowned expertise in the global aviation industry and transfers this know-how to provide services to clients beyond the aviation industry. Our portfolio covers consulting and implementation services in all aspects of a top management consulting firm. We have identified that many of the areas of expertise in which we have a strong track record can be successfully transferred to non-aviation sectors and vice versa. In particular we focus on global transport and logistics companies, railways, bus line operators, service providers and the main players within tourism and hospitality, and seaports and heliports around the globe.

Over the next few years, companies can expect to face increasing challenges as a result of changing customer demands, market situations, new technologies and the increasing integration of traditional offline and digital channels.

Inter-Branch offers your company innovative services in these areas:

  • - Transferring best practices from the aviation industry (such as safety and risk management, pricing and revenue management, business transformation and cost management, process excellence)
  • - Customer experience, multichannel and loyalty management
  • - Sourcing and procurement
  • - Digitalization
  • - Lean and agile

 

I look forward to discussing how we can create innovative solutions for your challenges.

Latest activities

  • Lufthansa Consulting awarded “Best of Consulting” by WirtschaftsWoche

    Lufthansa Consulting has been awarded the coveted consultancy prize "Best of Consulting 2018" by the German weekly business news magazine WirtschaftsWoche.

    Managing Director Dr. Andreas Jahnke and Project Manager Karel Sucha as well as their client Dr. Josef Adam from Czech Airlines proudly accepted the award for first place in the category "Competitive Strategy" at the award ceremony in Düsseldorf.

    The aviation consultants took part in the WirtschaftsWoche competition for the first time and achieved their goal straight away. The award went to a successfully completed project with Czech Airlines (CSA), the national airline of the Czech Republic.

    The airline found itself in a difficult competitive environment due to the entry of numerous low-cost carriers into its core market Prague and therefore had to change its market positioning.

    Lufthansa Consulting and CSA jointly developed an ancillary revenue strategy and a branded fares concept. They devised the airline’s revenue management and pricing strategy with a revision of the product offer and its re-bundling to serve customer segment requirements. This branded fares concept provides a new customer-centric offer with a-la-carte product elements in order to raise Czech Airlines’ price attractiveness for its passengers and at the same time allows the exploitation of ancillary revenues.

    The implementation of the overall project resulted in a significant increase in ancillary revenues and thus in a positive operating profit for Czech Airlines.

    This pleasing outcome not only delighted Lufthansa Consulting and its client but also convinced the WirtschaftsWoche jury.

    > Wirtschaftswoche Picture Gallery (5/29)
    > Wirtschaftswoche Dossier Best of Consulting (page 16)

  • 30 years competence as independent Lufthansa Group subsidiary

    This year Lufthansa Consulting is celebrating its founding as a limited company 30 years ago. All in all, the aviation consultancy has now been providing expertise and services to clients for more than 40 years starting in 1976 as a department of Deutsche Lufthansa AG.

    Lufthansa Consulting operates worldwide, providing specialist expertise in all areas of commercial aviation and offering a range of custom-made services to airlines, airports, aviation authorities as well as to related industries and institutions. The German management consultancy currently employs 100 full-time and freelance staff, and in addition to the headquarters in Frankfurt has an office in Moscow and Rio de Janeiro. In-house consulting work for the Lufthansa Group companies has gained in importance over the past five years.

    What sets the company apart from its competitors is the way in which it supports its customers and helps them to implement solutions developed in projects with a passion for the aviation industry. This hallmark has paid off: more than 3.000 projects were successfully concluded over the past 30 years. Lufthansa Consulting has even more reason to celebrate. This year, the aviation consultancy was awarded as one of Germany’s leading consultancies from an esteemed German business magazine for the third time in a row. 

    The info graphic shows the highlights from 1988 until today. 

  • Digital transformation defines customer relationship management

    Digital transformation is of rising importance for the aviation industry. To keep up with increasing passenger demands, airlines and airports urgently need to expand their customer offerings with regard to digital services. Consequently, it is one of the main topics at this year’s Passenger Terminal Expo & Conference in Amsterdam from 14 -16 March, dealing with the most recent issues and innovations of the aviation business. Senior Consultant Georg Baust will represent Lufthansa Consulting at this event and will give a speech entitled “Don’t adapt, innovate – increase customer experience with digital transformation”

     In order to stay competitive it is key for airlines and airports to adjust to technological developments. As the customer journey and experience should always be the main focus of a successful business, an orientation towards customer needs and habits is essential. Nowadays, those needs are mostly influenced by the use of digital media. The task for airlines and airports is to create possibilities and solutions to embrace the potential of digitalization. 

     For instance, Lufthansa Consulting supported and accompanied the implementation of wireless internet connection to passenger-owned devices and inflight internet connectivity on long-haul as well as short-/medium haul flights for a major European airline client. The advantages of digital connectivity have significantly improved customer experience and enhance a sustainable revenue perspective. The successful interaction with customers provides customer loyalty with higher lifetime value. After all, only customer loyalty can assure long term profitability. 

  • Maintaining close contact with former colleagues

    Lufthansa Consulting’s alumni meeting has already become an annual, high-value event for the company as well as for its former employees. This year was the fourth time that the company’s management team and the former employees had come together. 

    On 14 November, Managing Director Dr. Andreas Jahnke welcomed about 30 guests to the get-together at the company’s headquarters at Frankfurt Airport, some of whom were attending the event for the first time. 

    At this year’s meeting, Lufthansa Consulting’s regional market leaders expanded on Dr. Jahnke’s activity review and outlook with their reports on the latest achievements and developments in their markets. A special highlight was the presentation by guest speaker Benjamin Löhr, Program Director of Lufthansa Aerial Services, who gave his impressions of this new business start-up, its development and current and upcoming UAV projects.

    “It's good to see how much interest our ex-colleagues show regarding our development and how much they enjoy meeting current and former Lufthansa Consulting employees,” said Dr. Jahnke. 

    Everybody enjoyed the snacks and drinks in the concluding exchange and networking session. The event was once again a great success and Lufthansa Consulting, along with the participants, is looking forward to the next alumni event, which is planned for November 2017.

  • Process orientation enhances efficiency and profit

    “The big drop has given airlines more financial firepower”, Ryanair’s Chief Marketing Officer Kenny Jacobs recently said. How true – and precisely because airlines currently have a cost-friendly environment with the lowest fuel prices for more than a decade, they would be well advised to take advantage of this fact to continuously work on improving their efficiency. It is well-known that aviation companies are under constant pressure to achieve and ensure sustainable profits.

    Now is the best time to prepare for the future, by securing profit margins or initiating restructuring measures. Liquidity is at a healthy level and cash flows present the opportunity to finance necessary investments.

    Long-term profitability means overcoming inefficiencies often found in and between areas within a company that has grown over the years. Efficient processes are the basics for a lean structure and prerequisites to reducing costs in all areas of the organization. 

    Supporting clients in achieving this goal, Lufthansa Consulting offers a comprehensive holistic approach to introduce process orientation in organizations: the basic idea is to focus on value-adding activities as well integrated processing and handling. The involvement of the client’s own experts in co-operation with specialists from Lufthansa Consulting ensures state-of-the-art and realistic process re-design, thus leading to smooth implementation and tangible results at the venture itself.

    Lufthansa Consulting has successfully applied this approach in many aviation companies around the world, aiming towards increased competitiveness.

    If you would like to discuss how Lufthansa Consulting can help your business, please contact our experts