23 - 24 May 2019

Reach your customers!

The distribution strategies which deliver customers the right services, at the right time, and through the right channels.

Airlines are operating in a market where digitization is making it constantly harder to add value. In order to avoid being left behind, airlines must identify the tools which allow them to build value into their offering, presenting customers with the right offers and services, and on the right platform. 

It is of increasing importance because, in today's market, airlines’ bottom line is being impacted by rising costs, shrinking margins, and fierce competition. To counteract, they must capitalize on the demands from increasingly tech-savvy customers to deliver more personalized offers, pricing, and products. 

To achieve this, and engage dynamically with their customer base, airlines need to dramatically increase their capabilities, which are currently restricted by an over-reliance on GDS and third-party sales channels, as well as legacy infrastructure and systems.

Meet our delegates Georg Baust, Managing Consultant and Jessica Gebauer, Consultant, at this event.

Reach your customers event website


Best of Consulting

For the second time in a row Lufthansa Consulting has been awarded the renowned consultancy prize "Best of Consulting" by the German weekly business news magazine WirtschaftsWoche. The “Excellent” award went to a successful Air Service Development project with Auckland International Airport, the largest airport of New Zealand and the third busiest international airport in Australasia. Lufthansa Consulting and its client Auckland International Airport are incredibly pleased about the award and that the WirtschaftsWoche jury could also be convinced of this successful project. Both look very much forward to their further productive and prosperous cooperation.