Points of Difference: Personalized Loyalty Marketing Strategies
This conference looks at the future of loyalty; how can data inform loyalty programs, make them personalized, and tackle challenges around customer engagement and redemption? In addition, the conference will look at how airlines can add value through experience-based rewards, giving loyalty members the opportunity to earn and redeem points through several avenues.
Discussions will explore how data can provide insight on customers’ mobile and omni-channel engagement, and in turn, how this data can open up new revenue channels. There will be a chance to learn from experts in AI, e-commerce, behavioural intelligence and customer engagement.
Georg Baust, Managing Consultant, is on the steering committee of this event and will share his expertise in the Table talk: Data as the ultimate revenue stream: How do airlines monetize their data? on Day 1 and in the Panel talk: Changing trends and behaviour in customer engagement and loyalty on Day 2.
You can also meet Georg and our consultant Jessica Gebauer at the Lufthansa Consulting exhibition stand.