21 - 22 May 2019

Points of Difference: Personalized Loyalty Marketing Strategies

This conference looks at the future of loyalty; how can data inform loyalty programs, make them personalized, and tackle challenges around customer engagement and redemption? In addition, the conference will look at how airlines can add value through experience-based rewards, giving loyalty members the opportunity to earn and redeem points through several avenues.

 Discussions will explore how data can provide insight on customers’ mobile and omni-channel engagement, and in turn, how this data can open up new revenue channels. There will be a chance to learn from experts in AI, e-commerce, behavioural intelligence and customer engagement.

Georg Baust, Managing Consultant, is on the steering committee of this event and will share his expertise in the Table talk: Data as the ultimate revenue stream: How do airlines monetize their data? on Day 1 and in the Panel talk: Changing trends and behaviour in customer engagement and loyalty on Day 2.

You can also meet Georg and our consultant Jessica Gebauer at the Lufthansa Consulting exhibition stand.

Points of Difference event


Best of Consulting

Lufthansa Consulting has been awarded the coveted consultancy prize "Best of Consulting 2018" by the German weekly business news magazine WirtschaftsWoche. The aviation consultants took part in this competition for the first time and achieved their goal straight away with first place in the category “Competitive Strategy”. The award went to a project which was successfully completed with Czech Airlines (CSA), the national airline of the Czech Republic. Lufthansa Consulting and CSA jointly developed an ancillary revenue strategy and a branded fares concept. The implementation of the overall project resulted in a significant increase in ancillary revenues and thus in a positive operating profit for Czech Airlines.