21 - 22 May 2019

Points of Difference: Personalized Loyalty Marketing Strategies

This conference looks at the future of loyalty; how can data inform loyalty programs, make them personalized, and tackle challenges around customer engagement and redemption? In addition, the conference will look at how airlines can add value through experience-based rewards, giving loyalty members the opportunity to earn and redeem points through several avenues.

 Discussions will explore how data can provide insight on customers’ mobile and omni-channel engagement, and in turn, how this data can open up new revenue channels. There will be a chance to learn from experts in AI, e-commerce, behavioural intelligence and customer engagement.

Georg Baust, Managing Consultant, is on the steering committee of this event and will share his expertise in the Table talk: Data as the ultimate revenue stream: How do airlines monetize their data? on Day 1 and in the Panel talk: Changing trends and behaviour in customer engagement and loyalty on Day 2.

You can also meet Georg and our consultant Jessica Gebauer at the Lufthansa Consulting exhibition stand.

Points of Difference event


Best of Consulting

For the second time in a row Lufthansa Consulting has been awarded the renowned consultancy prize "Best of Consulting" by the German weekly business news magazine WirtschaftsWoche. The “Excellent” award went to a successful Air Service Development project with Auckland International Airport, the largest airport of New Zealand and the third busiest international airport in Australasia. Lufthansa Consulting and its client Auckland International Airport are incredibly pleased about the award and that the WirtschaftsWoche jury could also be convinced of this successful project. Both look very much forward to their further productive and prosperous cooperation.