Regional Market Southern Africa & Indian Ocean
Southern Africa and Indian Ocean is an exciting and dynamic area, which is currently experiencing strong economic growth and increased tourism. This leads to a demand for intermodal transport infrastructure solutions to serve the markets and satisfy international investor requirements. Passengers and goods need safe and reliable transport. Establishing a comprehensive civil aviation administration framework is crucial to ensure safe and secure operations and open sky policies. We are experienced in the intricacies of the strategic development and capacity building of airports and airlines in expanding markets.
Iraq and Jordan also lie within my area of responsibility. Both countries require a competitive aviation infrastructure and need to enhance their CAA framework. Modern and reliable airlines are key to keeping pace with the challenging Middle East and European carriers. A strong aviation industry will be able to support the local economy in the future for the benefit of the communities and their people.
Please feel free to contact me at any time to discuss the challenges you are facing in the transport sector.
At the 7th Airport Expansion Summit, civil aviations and transport authorities, investors, airport owners, airlines and air traffic experts will go in discussion with consultant, architects, construction companies, equipment providers, technology vendors and service groups, and explore Africa`s airport market and its multiple opportunities.
Air transportation has become essential to overcome vast and challenging territories like the African continent`s, and is expected to grow in passenger numbers by 4.7 per cent per year to reach 294 million by 2034. Although it currently only means a bit more the 2 % of the global market.
The rise of the economic development in African regions, having six out of the ten fastest growing economies in the world- namely Ghana, Ethiopia, Cote d’Ivoire, Djibouti, Senegal and Tanzania-, boosts the movement of individuals to the continent, whether for tourism or for investment purposes. Consequently, more than nearly a hundred airport projects are expected to be developed in the future years all over the continent to satisfy this transportation need.
Catrin Drawer, Head of Business Development in Africa, Indian Ocean, Iraq and Jordan, will share her experience and views in a speech at this event.
Lufthansa Consulting has been awarded the coveted consultancy prize "Best of Consulting 2018" by the German weekly business news magazine WirtschaftsWoche.
Managing Director Dr. Andreas Jahnke and Project Manager Karel Sucha as well as their client Dr. Josef Adam from Czech Airlines proudly accepted the award for first place in the category "Competitive Strategy" at the award ceremony in Düsseldorf.
The aviation consultants took part in the WirtschaftsWoche competition for the first time and achieved their goal straight away. The award went to a successfully completed project with Czech Airlines (CSA), the national airline of the Czech Republic.
The airline found itself in a difficult competitive environment due to the entry of numerous low-cost carriers into its core market Prague and therefore had to change its market positioning.
Lufthansa Consulting and CSA jointly developed an ancillary revenue strategy and a branded fares concept. They devised the airline’s revenue management and pricing strategy with a revision of the product offer and its re-bundling to serve customer segment requirements. This branded fares concept provides a new customer-centric offer with a-la-carte product elements in order to raise Czech Airlines’ price attractiveness for its passengers and at the same time allows the exploitation of ancillary revenues.
The implementation of the overall project resulted in a significant increase in ancillary revenues and thus in a positive operating profit for Czech Airlines.
This pleasing outcome not only delighted Lufthansa Consulting and its client but also convinced the WirtschaftsWoche jury.
> Wirtschaftswoche Picture Gallery (5/29)
> Wirtschaftswoche Dossier Best of Consulting (page 16)
Today, consumers increasingly base their buying decisions on their expected individual experience. A more customer centric orientation enables an airline to shape individual passenger experiences.
By placing the customer firmly in the center, airlines understand how changes in consumer expectations are influencing purchasing decisions. Customers expect ease, consistency, immediacy, competitive prices, value and most importantly a relevant personalized offer. Platforms such as Netflix and Amazon are examples of platforms using advanced technologies to drive consumer demands for individualized and creative customer centric services. So this is what customers have come to expect.
Improved customer service aims to increase customer happiness, but how can airlines achieve this? Lufthansa Consulting believes that the key is an organizational strategy that enhances customer experience by aligning the offer with individual customer expectations. This means on all levels, not just by adapting the tangible products and processes, but also by aligning the service culture, attitudes and interaction with customers to create a harmonious positive customer experience with the airline.
One benefit of satisfying customers along the entire customer journey and creating a happy customer experience is increased loyalty. Another benefit is brand differentiation. Customers perceive an excellent customer experience as valuable and desirable. Therefore ensuring an excellent customer experience is particularly important in competitive markets. Positive experiences motivate customers to build a preference for a brand and differentiate it from other airline brands. This in turn creates stability, reduces churn, increases profit and secures the airline’s market position.
In order to create a unique customer experience, Lufthansa Consulting advises clients in both, strategic and tactical questions towards becoming a more customer centric airline.Lufthansa Consulting has a broad experience in customer centricity, customer experience and loyalty projects and our experts have worked with various airline business models throughout the world.
Recently Catrin Drawer, Head of Southern Africa and Indian Ocean, presented customer centricity models for the African market at the 48th Airline Association of South Africa Annual General Assembly in Livingstone, Zambia. This supported the focus of the event: customer service. Visitors explored and discussed ways to use customer centricity to create a better passenger experiences.
The 48th Airline Association of South Africa Annual General Assembly will take place in Livingstone, Zambia.
The Airlines Association of Southern Africa (AASA) is the leading representative airline organisation within southern Africa, working together with leaders of the aviation industry and senior public and government officials on policy, regulatory, planning, operational, safety, security and financial matters affecting the overall profitability of the airlines and their continued sustainability.
Visit the Lufthansa Consulting booth in the exhibition area and meet Catrin Drawer, Associate Partner responsible for Southern Africa.
This year Lufthansa Consulting is celebrating its founding as a limited company 30 years ago. All in all, the aviation consultancy has now been providing expertise and services to clients for more than 40 years starting in 1976 as a department of Deutsche Lufthansa AG.
Lufthansa Consulting operates worldwide, providing specialist expertise in all areas of commercial aviation and offering a range of custom-made services to airlines, airports, aviation authorities as well as to related industries and institutions. The German management consultancy currently employs 100 full-time and freelance staff, and in addition to the headquarters in Frankfurt has an office in Moscow and Rio de Janeiro. In-house consulting work for the Lufthansa Group companies has gained in importance over the past five years.
What sets the company apart from its competitors is the way in which it supports its customers and helps them to implement solutions developed in projects with a passion for the aviation industry. This hallmark has paid off: more than 3.000 projects were successfully concluded over the past 30 years. Lufthansa Consulting has even more reason to celebrate. This year, the aviation consultancy was awarded as one of Germany’s leading consultancies from an esteemed German business magazine for the third time in a row.
The info graphic shows the highlights from 1988 until today.
The modernization of the CAA improved aviation safety and security systems according to ICAO and EU standards. By introducing more efficient processes and structures the authority profited from long- term business planning.
Assessment of operational areas leads to recommendations to increase efficiency and productivity. Improvements for the organizational structure, and processes and procedures were defined by the consultant team.
Business process reengineering and implementation support results in 24.8 m EUR net EBITDA client benefit and improved customer satisfaction.