Regional Market South America

About Lufthansa Consulting South America

Since the opening of the first intercontinental flight from Europe to Rio de Janeiro in 1956, aviation has become an important part of the economy of South America.

Although it has faced many challenges, the aviation industry in South America has been growing constantly during the last years. The numbers of passengers travelling within the continent are increasing rapidly, thus demanding more from airlines. Economic stability and higher income allow an increasing number of South Americans to travel for leisure and business purposes. The necessity for improvements in security measures leads to better decision making by airlines and airport companies, as well as by the highest authority­­­ in aviation-the Civil Aviation Authority.

The demand derived from international events, such as the World Soccer Championship 2014 and the Olympic Games 2016, speed up growth and create the necessity for detailed planning and appropriate solution finding. Lufthansa Consulting supports the effective, fast and transparent development of such projects.


Latest activities

  • The new normal customer: New decision criteria determine how airlines can adapt their revenue management, sales and distribution

    Remember the good old days, when travelling was so simple? You just had to book a ticket and hop on the plane. However, the current pandemic has brought a paradigm shift in terms of decision-making criteria for travelling. Covid-19 has led to new personal factors determining the willingness to travel and the ability to travel has been significantly influenced by new external factors. The impact on the airline business and its current revenue management and sales structures is immense. Airlines need to understand these changes and react with flexible adjustments to their RM and sales strategy.

    Read the full article here

    This article is part of Lufthansa Consulting’s ongoing series Shaping flexible organizations: how to deal with Covid-19 uncertainties focusing on the new decision criteria of customers and how to adapt the revenue management, sales and distribution strategy. 

    If you are working for an airline, airport, ground handler, OEM, MRO or an aviation authority, we invite you to follow our article series on shaping flexible organizations.

    Other articles in the series “Shaping flexible organizations”

    A customer experience perspective on how to deal with COVID-19-induced uncertainties

    Flexible rightsizing of airline staff in times of uncertainty

    Shaping flexible organizations: an organizational perspective

    Stronger together: airline partnerships as a means of surviving COVID-19 and thriving thereafter

    Shaping flexible organizations: how to deal with COVID-19-induced uncertainties

  • Podcast: How airlines deal with the financial impacts of the COVID Crisis

    The aviation industry and airlines are suffering tremendously from financial impacts of the COVID crisis.
    In this episode of the Lufthansa Consulting Aviation Talk podcast, we discuss how airlines dealt with the significant losses of revenues so far, and which financial measures can be taken to steer through the crises and prevent bankruptcy. 

    Kathrin Thyssen provides insights into and guides the listener through airlines’ cashflow statements and balance sheets.

    Moderator: Dominique Bayer - Consultant
    Expert: Kathrin Thyssen – Consultant Organization, Strategy & Finance

    Listen to Lufthansa Consulting Aviation Talk Podcast Episode 006

  • A customer experience perspective on how to deal with COVID-19-induced uncertainties

    The COVID-19 crisis challenges airlines and airports to regain passengers’ trust in air travel whilst focusing on the right measures to spark interest in air travel again and at the same time avoid unnecessary cash-outs. Consequently, understanding the customer has never been more important in order to identify and prioritize product and service investments effectively and succeed in the swelling fight for passengers.

    The big challenge for the players of the aviation industry will be to find ways to remain successful in this competitive environment with its uncertain future. Following a customer centric approach in response to these uncertainties, on both the passenger and business side, will help to rebuild passengers’ confidence in air travel and identify the most effective measures. Lufthansa Consulting recommends aviation companies to deliberately invest in customer experience improvement measures today to stay competitive in the market in the long run.

    Read the full article here

    This article is part of Lufthansa Consulting’s ongoing series ‘Shaping flexible organizations: how to deal with COVID-19-induced uncertainties’ and focuses on the customer experience perspective.

    If you are working for an airline, airport, ground handler, OEM, MRO or an aviation authority, we invite you to follow our article series on shaping flexible organizations.


    AVIATIONVSCOVID19 is a first of its kind virtual innovation challenge organized by Lufthansa Consulting, zeroG  and Impact Week. The 60-hour innovation challenge aims to bring aviation enthusiasts, students, airline employees and employees from related industries together with our strategic partners APEX (Airline Passenger Experience Association), Future Travel Experience and IFSA (International Flight Services Association) in to collaborate in trans-disciplinary teams and re-imagine the future of air travel experience during and post Covid-19 using Design Thinking and user-centric design toolkits in a virtual setting.

    Over the period of 60 hours spanning across 2.5 days, participating teams will receive the challenge to come up with solutions for the different phases in the air travel journey - pre-flight,    in-flight and post-flight phase. The team consists of five to six transdisciplinary participants such as aviation enthusiasts, airline employees, professionals from related industries and students. The teams will work virtually using digital collaboration tools and apply a Design Thinking framework to come up with user-centric solutions and innovative ideas to tackle those challenges. Each team will be facilitated by a pair of independent Design Thinking experts and domain experts / consultants from Lufthansa Consulting and zeroG.

    At the end of the challenge each team presents their solutions to a jury panel that comprises senior management from leading aviation organizations in the world. The winning teams will receive further mentorship from Lufthansa Consulting and zeroG to refine their solution as well as have an opportunity to present their ideas at the FTE APEX VIRTUAL EXPO, taking place from the 8 – 9 December 2020.

    Interested? Read more on our landing page and apply! 

    This is a call to action for every aviation enthusiast or aviation professional around the globe. Let's join our hands as an industry in bringing confidence back to people across the world to again hop on an airplane and fly!

    How can you participate?

    The participation in the challenge is FREE but there are limited places available. Only eight teams will have the chance to participate in this challenge - a total of max. 50 participants. Thus, we only encourage candidates, who can fully devote 2.5 days of their time to register.

    You need to fulfill the following requirements to participate:

    You are currently working for an airline or aviation related company, pursuing a Masters/ MBA/PhD degree, or are a young professional/entrepreneur with a strong affinity towards the air travel industry

    You must devote your full time virtually for 2.5 days while participating in the challenge (circa. 8 hours per full day)

    You must be fluent in English

    You must have a strong internet connection which can be accessed with a laptop or PC

    Participants will be allocated by the organizers to a team based on their background and interest in tackling the challenge for pre-flight, in-flight and post-flight.

  • Flexible rightsizing of airline staff in times of uncertainty

    Airlines are now facing the challenge of reducing staff to save money while ensuring sufficient flexibility for ramp-up, managing public opinion and minimizing long-term negative impact on corporate culture. Finding the right balance between cost savings to survive financially and necessary expenses to respond flexibly to a future return in demand will become a key factor in the battle for market share in the New Normal.

    For the aviation industry, adaptation in the corona crisis means one thing above all: shrinking – the industry is forced to shrink to cope with the drop in the demand caused by the worldwide closure of borders and travel restrictions. Consequently, airlines are trying to save costs and to secure cash flow immediately. 

    While the variable costs of operating an aircraft can be significantly reduced by grounding the fleet, one of the biggest fixed cost drivers for airlines are personnel expenses – including both, flying and non-flying personnel. As environmental variables continue to change dynamically it is unclear if and when the aviation market will return to pre-crisis level. One of the biggest challenges for airline managers now is finding the right balance between the urgent call for savings and the need for expenses to later allow for a flexible ramp-up whenever the demand for travel returns.

    Read the full article here

    This article is part of Lufthansa Consulting’s ongoing series ‘Shaping flexible organizations: how to deal with COVID-19-induced uncertainties.’

    To learn more and discuss how your organization could benefit from Lufthansa Consulting’s expertise on Airline Strategy and Crisis Recovery, please get in touch at

    Further insights from Lufthansa Consulting’s aviation experts are available here 


Network optimization and fleet plan validation

Brazilian airline

To secure the future viability and growth of the airline, Lufthansa Consulting optimized the route network and identified new potential markets. Recommendations for short and long term fleet planning were defined to support the network optimization.

Cargo terminal enhancement

Brazilian airport

The efficiency of the existing cargo terminal facilities was improved to handle the future cargo demand until at least 2018. The client is the number one freight airport in Brazil with a terminal area of 96,000sqm handling 439,000t of cargo per year.

Operational Readiness and Airport Transfer (ORAT)

Airport in Brazil

Full support for operational readiness of a new terminal. The objective of the ORAT project was the coordinated approach to prepare all airport stakeholders for the operations in and at the new terminal. Preparation and execution of different operational trial scenarios to fully test and prove all aspects and to ensure a seamless transition into the operations.



Best of Consulting

For the second time in a row Lufthansa Consulting has been awarded the renowned consultancy prize "Best of Consulting" by the German weekly business news magazine WirtschaftsWoche. The “Excellent” award went to a successful Air Service Development project with Auckland International Airport, the largest airport of New Zealand and the third busiest international airport in Australasia. Lufthansa Consulting and its client Auckland International Airport are incredibly pleased about the award and that the WirtschaftsWoche jury could also be convinced of this successful project. Both look very much forward to their further productive and prosperous cooperation.