Regional Market Page Europe

About Lufthansa Consulting Europe


Europe is an increasingly challenging market for the aviation industry. A growing number of constraints such as additional taxes, a rising number of night curfews, changing customer behavior or growing competition mean that aviation businesses have to continuously update their strategy and efficiency to ensure sustainability. To support you in dealing with upcoming challenges, we keep track of the latest industry developments and continuously develop our service portfolio.

Lufthansa Consulting enjoys a strong market presence in our European home region and we have a long-standing track record of successfully completed project assignments. Although our focus is on the aviation industry - airport, airlines, investors and service providers are our key clients - we also serve adjacent industries such as tourism, logistics and other modes of transportation in elaborating customized solutions.

Please contact me to discuss your business venture.

Latest activities

  • The new normal customer: New decision criteria determine how airlines can adapt their revenue management, sales and distribution

    Remember the good old days, when travelling was so simple? You just had to book a ticket and hop on the plane. However, the current pandemic has brought a paradigm shift in terms of decision-making criteria for travelling. Covid-19 has led to new personal factors determining the willingness to travel and the ability to travel has been significantly influenced by new external factors. The impact on the airline business and its current revenue management and sales structures is immense. Airlines need to understand these changes and react with flexible adjustments to their RM and sales strategy.

    Read the full article here

    This article is part of Lufthansa Consulting’s ongoing series Shaping flexible organizations: how to deal with Covid-19 uncertainties focusing on the new decision criteria of customers and how to adapt the revenue management, sales and distribution strategy. 

    If you are working for an airline, airport, ground handler, OEM, MRO or an aviation authority, we invite you to follow our article series on shaping flexible organizations.

    Other articles in the series “Shaping flexible organizations”

    A customer experience perspective on how to deal with COVID-19-induced uncertainties

    Flexible rightsizing of airline staff in times of uncertainty

    Shaping flexible organizations: an organizational perspective

    Stronger together: airline partnerships as a means of surviving COVID-19 and thriving thereafter

    Shaping flexible organizations: how to deal with COVID-19-induced uncertainties

  • Podcast: How airlines deal with the financial impacts of the COVID Crisis

    The aviation industry and airlines are suffering tremendously from financial impacts of the COVID crisis.
    In this episode of the Lufthansa Consulting Aviation Talk podcast, we discuss how airlines dealt with the significant losses of revenues so far, and which financial measures can be taken to steer through the crises and prevent bankruptcy. 

    Kathrin Thyssen provides insights into and guides the listener through airlines’ cashflow statements and balance sheets.

    Moderator: Dominique Bayer - Consultant
    Expert: Kathrin Thyssen – Consultant Organization, Strategy & Finance

    Listen to Lufthansa Consulting Aviation Talk Podcast Episode 006

  • A customer experience perspective on how to deal with COVID-19-induced uncertainties

    The COVID-19 crisis challenges airlines and airports to regain passengers’ trust in air travel whilst focusing on the right measures to spark interest in air travel again and at the same time avoid unnecessary cash-outs. Consequently, understanding the customer has never been more important in order to identify and prioritize product and service investments effectively and succeed in the swelling fight for passengers.

    The big challenge for the players of the aviation industry will be to find ways to remain successful in this competitive environment with its uncertain future. Following a customer centric approach in response to these uncertainties, on both the passenger and business side, will help to rebuild passengers’ confidence in air travel and identify the most effective measures. Lufthansa Consulting recommends aviation companies to deliberately invest in customer experience improvement measures today to stay competitive in the market in the long run.

    Read the full article here

    This article is part of Lufthansa Consulting’s ongoing series ‘Shaping flexible organizations: how to deal with COVID-19-induced uncertainties’ and focuses on the customer experience perspective.

    If you are working for an airline, airport, ground handler, OEM, MRO or an aviation authority, we invite you to follow our article series on shaping flexible organizations.


    AVIATIONVSCOVID19 is a first of its kind virtual innovation challenge organized by Lufthansa Consulting, zeroG  and Impact Week. The 60-hour innovation challenge aims to bring aviation enthusiasts, students, airline employees and employees from related industries together with our strategic partners APEX (Airline Passenger Experience Association), Future Travel Experience and IFSA (International Flight Services Association) in to collaborate in trans-disciplinary teams and re-imagine the future of air travel experience during and post Covid-19 using Design Thinking and user-centric design toolkits in a virtual setting.

    Over the period of 60 hours spanning across 2.5 days, participating teams will receive the challenge to come up with solutions for the different phases in the air travel journey - pre-flight,    in-flight and post-flight phase. The team consists of five to six transdisciplinary participants such as aviation enthusiasts, airline employees, professionals from related industries and students. The teams will work virtually using digital collaboration tools and apply a Design Thinking framework to come up with user-centric solutions and innovative ideas to tackle those challenges. Each team will be facilitated by a pair of independent Design Thinking experts and domain experts / consultants from Lufthansa Consulting and zeroG.

    At the end of the challenge each team presents their solutions to a jury panel that comprises senior management from leading aviation organizations in the world. The winning teams will receive further mentorship from Lufthansa Consulting and zeroG to refine their solution as well as have an opportunity to present their ideas at the FTE APEX VIRTUAL EXPO, taking place from the 8 – 9 December 2020.

    Interested? Read more on our landing page and apply! 

    This is a call to action for every aviation enthusiast or aviation professional around the globe. Let's join our hands as an industry in bringing confidence back to people across the world to again hop on an airplane and fly!

    How can you participate?

    The participation in the challenge is FREE but there are limited places available. Only eight teams will have the chance to participate in this challenge - a total of max. 50 participants. Thus, we only encourage candidates, who can fully devote 2.5 days of their time to register.

    You need to fulfill the following requirements to participate:

    You are currently working for an airline or aviation related company, pursuing a Masters/ MBA/PhD degree, or are a young professional/entrepreneur with a strong affinity towards the air travel industry

    You must devote your full time virtually for 2.5 days while participating in the challenge (circa. 8 hours per full day)

    You must be fluent in English

    You must have a strong internet connection which can be accessed with a laptop or PC

    Participants will be allocated by the organizers to a team based on their background and interest in tackling the challenge for pre-flight, in-flight and post-flight.

  • Flexible rightsizing of airline staff in times of uncertainty

    Airlines are now facing the challenge of reducing staff to save money while ensuring sufficient flexibility for ramp-up, managing public opinion and minimizing long-term negative impact on corporate culture. Finding the right balance between cost savings to survive financially and necessary expenses to respond flexibly to a future return in demand will become a key factor in the battle for market share in the New Normal.

    For the aviation industry, adaptation in the corona crisis means one thing above all: shrinking – the industry is forced to shrink to cope with the drop in the demand caused by the worldwide closure of borders and travel restrictions. Consequently, airlines are trying to save costs and to secure cash flow immediately. 

    While the variable costs of operating an aircraft can be significantly reduced by grounding the fleet, one of the biggest fixed cost drivers for airlines are personnel expenses – including both, flying and non-flying personnel. As environmental variables continue to change dynamically it is unclear if and when the aviation market will return to pre-crisis level. One of the biggest challenges for airline managers now is finding the right balance between the urgent call for savings and the need for expenses to later allow for a flexible ramp-up whenever the demand for travel returns.

    Read the full article here

    This article is part of Lufthansa Consulting’s ongoing series ‘Shaping flexible organizations: how to deal with COVID-19-induced uncertainties.’

    To learn more and discuss how your organization could benefit from Lufthansa Consulting’s expertise on Airline Strategy and Crisis Recovery, please get in touch at

    Further insights from Lufthansa Consulting’s aviation experts are available here 


Airport marketing and route development to the Russian and CIS markets

German airport

Airport marketing efforts on behalf of the German Airport and a tailored route study convince targeted Russian airline to commence services from the German airport to Russia and CIS.

Market entry strategy

Portuguese charter airline

The charter airline required support in entering the scheduled commercial aviation market. The Lufthansa Consulting team analyzed the market, facilitated cooperation with a major scheduled carrier and recommended a commercial and fleet plan.

Fuel procedures and policy review

Airline in United Kingdom

Fuel policies and procedures were evaluated and benchmarked against best practice to identify potential fuel saving initiatives. The recommended implementation program promises considerable yield savings.



Best of Consulting

For the second time in a row Lufthansa Consulting has been awarded the renowned consultancy prize "Best of Consulting" by the German weekly business news magazine WirtschaftsWoche. The “Excellent” award went to a successful Air Service Development project with Auckland International Airport, the largest airport of New Zealand and the third busiest international airport in Australasia. Lufthansa Consulting and its client Auckland International Airport are incredibly pleased about the award and that the WirtschaftsWoche jury could also be convinced of this successful project. Both look very much forward to their further productive and prosperous cooperation.