Regional Market Page Europe
Europe is an increasingly challenging market for the aviation industry. A growing number of constraints such as additional taxes, a rising number of night curfews, changing customer behavior or growing competition mean that aviation businesses have to continuously update their strategy and efficiency to ensure sustainability. To support you in dealing with upcoming challenges, we keep track of the latest industry developments and continuously develop our service portfolio.
Lufthansa Consulting enjoys a strong market presence in our European home region and we have a long-standing track record of successfully completed project assignments. Although our focus is on the aviation industry - airport, airlines, investors and service providers are our key clients - we also serve adjacent industries such as tourism, logistics and other modes of transportation in elaborating customized solutions.
Please contact me to discuss your business venture.
The Global Airport and Passenger Symposium (GAPS) is a platform to discuss the impact of existing processes in the passenger journey and explore how future needs, trends and solutions will shape the way we travel. The symposium will bring together industry experts, senior airline and airport executives, government authorities and solution providers to explore current opportunities, challenges and recommend solutions to shape the future travel experience.
Meet Christine Weigner, Head of Market Lufthansa Commercial Functions, at the event.
Lufthansa Consulting has made it into the “brand eins” list of the best consultants in Germany for the third time! The company is successfully represented in two categories and is placed under the best consultants in the industries Transportation, Traffic & Logistics and in Aviation & Aerospace, Defense. As in the previous year, the aviation experts were able to impress with their high level of perceived customer satisfaction by achieving a result of 2.5 out of 3 in the client survey.
“brand eins” is a renowned German business magazine with a reach of over 92.000 copies. Their fifth annual ranking of consulting companies is distinguished and highly respected within all kind of industries and known as the largest in Germany. Only 293 consultancies out of 19.000 management consultancy firms in Germany have made it onto the list for 2018.
For the evaluation, over 1.700 consultants were asked for their recommendations. In the second step, 1.500 clients rated the consulting companies based on their personal experiences.
Lufthansa Consulting is honored to receive this prestigious accolade yet again and looks forward to continue its role as a top consultant.
Lufthansa Consulting’s Senior Consultant Karel Sucha will contribute a speech to the Ancillary Merchandising Conference from 9 to 11 April 2018 in Edinburgh (Scotland) entitled “Czech Airlines Case Study – Exploiting Ancillary Revenues”. Together with Dr. Josef Adam, CFO and Member of the Board of Czech Airlines, he will present an integrated commercial approach for a successful ancillary revenue strategy in the event program on 11 April at 11:10 a.m.
When it comes to increasing ancillary revenue, airlines have to take every marketing element into account. Only a well-balanced interaction between product, price, place and promotion can lead to a promising, long-term strategy that not only helps to better understand customers’ wishes, but also to invest resources in the right place. Based on a case study about Czech Airlines, Sucha and Adam will present the airline’s tremendous revenue growth since the implementation of Lufthansa Consulting’s approach. “Airlines may suffer severe losses, especially when competing with low-cost carriers on short- to medium-haul routes, if they do not have the right ancillary revenue concept in place. By defining and implementing the core elements of an ancillary revenue strategy, a great economic success can be achieved within a short time”, says Sucha.
The theme for the 12th Annual Ancillary Merchandising Conference (AMC) is "Getting ahead in the Digital Age.” Aviation experts will present digital opportunities and their advantages within the travel industry. In panel sessions, speeches and networking receptions, the wide range of new measures and approaches will be discussed - from automated commerce to how to drive people to products and services.
Karel Sucha and Dr. Josef Adam are looking forward to welcome you to their speech on 11 April at the Hilton Edinburgh Grosvenor.
The airport development and finance event offers sessions about different topics such as: privatization, investment and transformation in avation industry.
Using digital to get ahead in ancillary & merchandising
The Digital Age has opened up huge opportunities in the airline and travel market. Companies are out to make travel easier and simpler and are using all sorts of creative ideas to help achieve that. Delegates at the Ancillary Merchandising Conference are there to connect not only with great content during the presentations but also to find out what is new and cutting edge.
Ancillary revenue and merchandising rescued the profitability of many airlines and travel retailers. Without the likes of baggage fees, margins of 10% and higher would not have been achieved. But, the airlines and travel retailers that will get ahead in our new digital age will be the ones which invest both in generating more ancillary revenues and using those profits to deliver a better customer experience. From giving people more reasons to travel, to making the end-to-end journey an experience to remember, this is all made easier by our increasingly digital world. However, many in the travel industry are not well-placed to take advantage of what digital offers. The Ancillary Mechandising Conference will help you understand the opportunities in digital– from automated commerce to how to drive people to all of your products and services.
Karel Sucha, Senior Consultant at Lufthansa Consulting and Dr. Josef Adam, CFO and Member of the Board of Czech Airlines, will hold a speech at the event: “Czech Airlines’ Ancillary Revenue Concept Case Study - Transformation of a legacy carrier into a successful hybrid carrier”
Airport marketing efforts on behalf of the German Airport and a tailored route study convince targeted Russian airline to commence services from the German airport to Russia and CIS.
The charter airline required support in entering the scheduled commercial aviation market. The Lufthansa Consulting team analyzed the market, facilitated cooperation with a major scheduled carrier and recommended a commercial and fleet plan.
Fuel policies and procedures were evaluated and benchmarked against best practice to identify potential fuel saving initiatives. The recommended implementation program promises considerable yield savings.