Clever airline product optimization makes the difference

Nowadays passengers have a wide choice of airlines, ranging from low cost to legacy carriers, depending on their travel preferences and cost sensitivity. Rapidly growing and fast-moving competition compel airlines to get on track and work on their product offers in order to maintain passenger loyalty and win new customers. Regular product reviews and subsequent adjustments are essential in response to changing passenger needs, competitors’ offers and upcoming trends. 

The impact of a well-developed product improvement initiative is often underestimated. The definition of a new product or current product adjustments may affect satisfaction levels among an airline’s customers and benefits for further stakeholders as partners, airline management, employees and shareholders.

Product optimization need not be restricted to high investment. It also gives airlines an opportunity to reduce related costs for innovative products by up to 20% based on establishing the right processes, raising efficiency and eliminating disinvestments. Simultaneously, revenues may be increased by up to 15% by diminishing the product investment backlog and boosting the attractiveness of the product.

In terms of product optimization, Lufthansa Consulting offers clients a comprehensive approach, using a well-proven set of tools and methods to create an optimal solution, tailored specially for the airline in question and the competitive challenges it faces.

Lufthansa Consulting has worked successfully with many airlines around the world to optimize their product and find answers to increasing competitiveness.

Link to Lufthansa Consulting Website/Services/Product & Marketing


Best of Consulting

For the second time in a row Lufthansa Consulting has been awarded the renowned consultancy prize "Best of Consulting" by the German weekly business news magazine WirtschaftsWoche. The “Excellent” award went to a successful Air Service Development project with Auckland International Airport, the largest airport of New Zealand and the third busiest international airport in Australasia. Lufthansa Consulting and its client Auckland International Airport are incredibly pleased about the award and that the WirtschaftsWoche jury could also be convinced of this successful project. Both look very much forward to their further productive and prosperous cooperation.