Remember the good old days, when travelling was so simple? You just had to book a ticket and hop on the plane. However, the current pandemic has brought a paradigm shift in terms of decision-making criteria for travelling. Covid-19 has led to new personal factors determining the willingness to travel and the ability to travel has been significantly influenced by new external factors. The impact on the airline business and its current revenue management and sales structures is immense. Airlines need to understand these changes and react with flexible adjustments to their RM and sales strategy.
This article is part of Lufthansa Consulting’s ongoing series Shaping flexible organizations: how to deal with Covid-19 uncertainties focusing on the new decision criteria of customers and how to adapt the revenue management, sales and distribution strategy.
If you are working for an airline, airport, ground handler, OEM, MRO or an aviation authority, we invite you to follow our article series on shaping flexible organizations.
Other articles in the series “Shaping flexible organizations”