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Strategy plan optimization for Caribbean Airlines

Lufthansa Consulting was recently contracted to review the strategy plan of Caribbean Airlines (CAL), the national carrier of Trinidad and Tobago. After the aviation experts were already engaged to develop a strategy in 2015, the twin island state’s government now requested a powerful implementation in order to ensure the break-even of the carrier until 2019.

Together with CAL’s strategy team a full business plan for the next four years was developed, whereas a special focus was given to revenue and pricing management, fleet renewal and air cargo business. The outlooks of bringing Caribbean Airlines to a profitable operation are quite optimistic. Through a professional team of CAL experts and a robust airline strategy combined with positive air traffic growth expectations for the Caribbean region, Lufthansa Consulting is very confident in the successful turnaround of the airline.

Award

Best of Consulting

Lufthansa Consulting has been awarded the coveted consultancy prize "Best of Consulting 2018" by the German weekly business news magazine WirtschaftsWoche. The aviation consultants took part in this competition for the first time and achieved their goal straight away with first place in the category “Competitive Strategy”. The award went to a project which was successfully completed with Czech Airlines (CSA), the national airline of the Czech Republic. Lufthansa Consulting and CSA jointly developed an ancillary revenue strategy and a branded fares concept. The implementation of the overall project resulted in a significant increase in ancillary revenues and thus in a positive operating profit for Czech Airlines.