Podcast: Rethinking the basis for revenue management and pricing

Welcome to Aviation Talk - the Lufthansa Consulting podcast series

Within a couple of weeks, historic data as the foundation of revenue management and pricing decision criteria have become much less important or even irrelevant. Especially in the aftermath of the Corona crisis, real-time data will play a much more important role. Based on these current insights, revenue management and pricing will have to be done differently.

In this podacst, Lufthansa Consulting's Georg Baust discusses the importance of approaching data as the foundation of decision making in a different manner and gives his thoughts on further developments in an aviation industry driven by demand in the post Covid-19 era.

Moderator: Florian Schwendner
Expert: Georg Baust, Associate Partner and Head of Sales & Revenue Management Solution Group

Listen to Lufthansa Consulting Aviation Talk Podcast Episode 001 


Best of Consulting

For the second time in a row Lufthansa Consulting has been awarded the renowned consultancy prize "Best of Consulting" by the German weekly business news magazine WirtschaftsWoche. The “Excellent” award went to a successful Air Service Development project with Auckland International Airport, the largest airport of New Zealand and the third busiest international airport in Australasia. Lufthansa Consulting and its client Auckland International Airport are incredibly pleased about the award and that the WirtschaftsWoche jury could also be convinced of this successful project. Both look very much forward to their further productive and prosperous cooperation.