Podcast: Rethinking the basis for revenue management and pricing

Welcome to Aviation Talk - the Lufthansa Consulting podcast series

Within a couple of weeks, historic data as the foundation of revenue management and pricing decision criteria have become much less important or even irrelevant. Especially in the aftermath of the Corona crisis, real-time data will play a much more important role. Based on these current insights, revenue management and pricing will have to be done differently.

In this podacst, Lufthansa Consulting's Georg Baust discusses the importance of approaching data as the foundation of decision making in a different manner and gives his thoughts on further developments in an aviation industry driven by demand in the post Covid-19 era.

Moderator: Florian Schwendner
Expert: Georg Baust, Associate Partner and Head of Sales & Revenue Management Solution Group

Listen to Lufthansa Consulting Aviation Talk Podcast Episode 001