Lufthansa Consulting’s delegates Liége Emmerz, Partner and Head of Market South America and Luisa Grasshoff, Consultant will attend the Routes Americas conference from 04 to 06 February 2020 in Indianapolis, USA. The team welcomes visitors to their exhibition stand S5. The company’s Air Service Development and Network and Fleet Planning experts look forward to sharing their targeted approaches and competitive solutions from Lufthansa Consulting’s more than 30 years proven expertise and present their Best in Class services to the aviation industry.
Air Service Development (ASD) aims at achieving higher revenues earned through aeronautical sources but is also linked to greater non-aeronautical revenues. Airports of all sizes benefit from sustainable traffic growth, an enhanced destination portfolio and more airline customers. Unlocking this potential is a challenge for airports because airline network decisions drive the airports’ business development opportunities. Lufthansa Consulting understands the airline planning process and airline commercial decision criteria. The experts provide the necessary airline network management skills and the essential access to relevant traffic data and tools. Successful negotiations are achieved by understanding that airlines focus on a different set of KPIs to airports.
For more than two decades, the company’s experts have supported airports in their Air Service Development activities. They typically start with a market potential analysis to assess the airport’s true demand for air services and use Route Studies to illustrate the potential of relevant unserved and underserved routes. This is supported by an airport incentive scheme tailor-made to the type of traffic the airport client wants to attract. Finally, the management consultancy and the airport jointly approach the target airlines with these ready-to-use marketing materials to demonstrate the route’s potential. In addition, they develop ASD marketing strategies, offer airline commercial optimization workshops and ASD training.
The airline network planning experts advise in developing network and fleet strategies for both passenger and cargo airlines. They offer airline network consulting to improve the airlines’ overall network, identify the ideal schedule scenario or define their long-term fleet development. Airlines operate with optimized capacity and aircraft utilization due to their airline scheduling experience, tools and databases. Evaluating the most suitable aircraft to serve the identified routes and recommending the optimal frequencies are part of Lufthansa Consulting’s strengths.