Home Sweet Home: identifying potential ‘winners’ in domestic-led aviation recovery

The global aviation industry is cautiously taking to the skies once again. In nearly every region, air passenger capacity (seats) is rising in June as compared to previous months.  And, across the board, domestic air capacity is leading the way. IATA estimates that domestic air travel could see a rebound to pre-crisis levels by 2022 while international air travel may take up to 2023 or 2024. 

In this context, airlines that were heavily domestic-oriented in their operations pre-COVID-19 would have a strong starting point, as they can expect to bring back more of their pre-crisis capacity. Putting aside for the moment the current financial health of an airline, a historic position of strength in its domestic market may be indicative of its ability to win relative to competition in the coming months.
An examination of the dynamics of the markets in India, Europe and North America reveal which airlines have an advantageous starting position as recovery gathers pace in the coming months.

Further, Lufthansa Consulting has identified six distinct starting positions that airlines find themselves in as they face the resumption of air service. Each has certain strategic implications, and requires a differentiated, nuanced approach to planning and preparation in order to lay the groundwork for financial sustainability and a gain in passenger market share.

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Further insights from Lufthansa Consulting’s aviation experts are available here

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Best of Consulting

For the second time in a row Lufthansa Consulting has been awarded the renowned consultancy prize "Best of Consulting" by the German weekly business news magazine WirtschaftsWoche. The “Excellent” award went to a successful Air Service Development project with Auckland International Airport, the largest airport of New Zealand and the third busiest international airport in Australasia. Lufthansa Consulting and its client Auckland International Airport are incredibly pleased about the award and that the WirtschaftsWoche jury could also be convinced of this successful project. Both look very much forward to their further productive and prosperous cooperation.