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Exploring the capability of Chinese aviation: Business development trip to China

Aviation and aerospace were declared by the Chinese government as one of ten key industries in the country’s “Made in China 2025” program. Correspondingly, the market is unfolding and increasing its potential with a high demand in know-how expertise. In the light of this background and as part of its market development program, the German Federal Ministry for Economic Affairs and Energy initiated the business development journey for German companies with the help of the Chinese Office of the German Chamber of Commerce.

The one week travel early in July included business visits and appointments in Beijing, Shenzhen and Zhuhai. The delegates had the possibility to present their products and services to Chinese airports, suppliers and operators. Moreover, the participants were introduced to specific challenges and regulations concerning the local market and had extensive exchanges with local aviation authorities and experts.

The journey provided a great basis for networking and acceleration of foreign engagement and long term sales potential. Senior Consultant Qian Chen represented Lufthansa Consulting and obtained various insights into the Chinese aviation market. She estimates the trip as a promising start for an intensified Sino-German cooperation with a positive conclusion: “The Chinese aviation market is experiencing a fast development. The country has specific interests in developing the General Aviation sector as well as own capability in aircraft manufacturing. Lufthansa Consulting is keen to help shape the future development and transfer knowledge to the local market”.

Website of the AHK Greater China

Award

Best of Consulting

Lufthansa Consulting has been awarded the coveted consultancy prize "Best of Consulting 2018" by the German weekly business news magazine WirtschaftsWoche. The aviation consultants took part in this competition for the first time and achieved their goal straight away with first place in the category “Competitive Strategy”. The award went to a project which was successfully completed with Czech Airlines (CSA), the national airline of the Czech Republic. Lufthansa Consulting and CSA jointly developed an ancillary revenue strategy and a branded fares concept. The implementation of the overall project resulted in a significant increase in ancillary revenues and thus in a positive operating profit for Czech Airlines.