23 - 24 May 2019

Reach your customers!

The distribution strategies which deliver customers the right services, at the right time, and through the right channels.

Airlines are operating in a market where digitization is making it constantly harder to add value. In order to avoid being left behind, airlines must identify the tools which allow them to build value into their offering, presenting customers with the right offers and services, and on the right platform. 

It is of increasing importance because, in today's market, airlines’ bottom line is being impacted by rising costs, shrinking margins, and fierce competition. To counteract, they must capitalize on the demands from increasingly tech-savvy customers to deliver more personalized offers, pricing, and products. 

To achieve this, and engage dynamically with their customer base, airlines need to dramatically increase their capabilities, which are currently restricted by an over-reliance on GDS and third-party sales channels, as well as legacy infrastructure and systems.

Meet our delegates Georg Baust, Managing Consultant and Jessica Gebauer, Consultant, at this event.

Reach your customers event website


Best of Consulting

Lufthansa Consulting has been awarded the coveted consultancy prize "Best of Consulting 2018" by the German weekly business news magazine WirtschaftsWoche. The aviation consultants took part in this competition for the first time and achieved their goal straight away with first place in the category “Competitive Strategy”. The award went to a project which was successfully completed with Czech Airlines (CSA), the national airline of the Czech Republic. Lufthansa Consulting and CSA jointly developed an ancillary revenue strategy and a branded fares concept. The implementation of the overall project resulted in a significant increase in ancillary revenues and thus in a positive operating profit for Czech Airlines.