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A successful strategy for developing markets and sales activities relies strongly on the strategic orientation of an airport as well as the relevant market and customer needs. That is why Lufthansa Consulting’s services are always based on a thorough assessment of your markets, customer base and potential and existing processes.
Distribution channel management
Lufthansa Consulting’s experts help you to find and maintain the optimum distribution channel mix that will not only secure and increase your airline’s revenue but also reduce costs, thereby ensuring an optimum cost-ratio performance. Our long-standing experience in distribution channel management and detailed knowledge of new developments enable us to implement the necessary processes so that you can quickly adapt your distribution channel mix to changing market requirements.
Our services include a systematic evaluation of existing direct and indirect sales activities, taking cost, efficiency and revenue generation into account. We identify the business processes that need to be altered in order to enhance your airline’s competitiveness. We also develop a detailed implementation road-map to enable you to make necessary changes. Lufthansa Consulting weighs up the pros and cons of applying new compensation schemes and evaluates the feasibility of new distribution opportunities for your airline.
By introducing key performance indicators and processes to ensure the ongoing monitoring of your sales activities, Lufthansa Consulting enables you to adapt quickly to new market requirements and achieve long-term success.
Airline e-commerce strategy
The major importance of the Internet as an information and sales platform makes it essential for airlines to establish an e-commerce strategy that meets the requirements of their markets.
Lufthansa Consulting selects the best approach for a carrier and helps you to choose the tools you need to successfully implement your e-commerce strategy. Our consulting services include developing or reviewing the content of your website, strengthening its sales function and defining the appropriate marketing tools and partners as well as the e-commerce-related pricing policy and promotion activities.
Airline revenue management and pricing policy
The success of an airline’s revenue management and pricing policy depends largely on the optimum coordination of yield management, pricing, marketing and sales. In order to generate the highest revenue possible, neither the load factor nor the yield must be jeopardized in favour of the other.
Lufthansa Consulting assists airlines to optimize the interaction between all relevant departments. By taking account of all the information relating to airline revenue management and pricing decisions, then implementing the necessary control mechanisms, we can give you a major competitive advantage. This will enable you to increase your revenues, win market share and guarantee the profitability of your network
Performance measurement systems
Lufthansa Consulting’s expertise allows airlines and airports to identify and introduce the appropriate performance measurement systems so that management can take short, mid and long-term decisions at a justifiable cost. Taking your strategic orientation into account, Lufthansa Consulting’s experts help you to choose and implement the appropriate tools and to establish control mechanisms that will ensure your long-term competitiveness.
Measuring the effectiveness and success of sales activities has become increasingly crucial in today’s business environment. It requires rapid responses to changing market demands, and remains a major challenge for the airline industry.
