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- Aeropostal made its first flight back in 1929. Today it has about 1,800 employees and is Venezuela's largest airline.
- Current active fleet of 14 aircraft
- Carries passengers and freight to destinations within Venezuela, to North and South American countries, as well as the Caribbean
- Revenue 2005: USD 246 Mio.
- Pax carried 2005: approx. 2,6 million
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Project duration |
Jul 2005 - Aug 2005Implementation phase March 2006 - July 2006
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Services provided by Lufthansa Consulting |
- Assessment of the Sales and Marketing organization
- Evaluation of the sales, distribution and customer relations processes
- Analysis of the interaction with other areas such as Pricing, Revenue Management and Revenue Accounting
- Support in ad hoc problem solving
- Development of recommendations for performance enhancement measures
- Transfer of know-how
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Project description |
Within the framework of the overall assessment of Aeropostal’s business processes and performance, Lufthansa Consulting was commissioned to conduct an in-depth analysis of the carrier’s marketing and sales performance. Special focus was given to identify strengths and weaknesses as well as potentials for performance enhancements. Based on the results of the assessment, recommendations for cost saving and revenue increase measures were developed. During 2006, Lufthansa Consulting supported Aeropostal in implementing the recommended adjustments. |
