Strategy

• Commercial airline

• 100 % Government owned

• 17 aircraft: 3 A320, 5 A 300, 3 A310, 5 A340, 2 B777

• Destinations: Europe, USA, Middle East, South East Asia

• Operating losses in 2003: KWD 30 million (US$ 100)

Project duration

• Jan - Oct 2004

Services provided by Lufthansa Consulting

• Project goal: To gain a sustainable and competitive position by defining a new Strategic Plan for Kuwait Airways

• Formulating Strategic Plan, development of new vision and mission statements as well as corporate goals and objectives, to lead to the future strategic position. The findings of this phase were summarized in a corporate strategic plan

• Development of a strategic implementation plan to translate the corporate strategy plan into action plans, design of organizational structures according to the corporate strategy and definition of resource require-ments. A communication plan outlined how to publicize the corporate strategy and how to obtain support and acceptance from the employees

• Design, set up, implementation and coaching of a strategy organizational unit, enabling Kuwait Airways to monitor its strategy

• Development of a concept on how to implement the Balanced Scorecard concept

Project description

Under the guidelines of Kuwait’s Country Cooperation Framework of 2002-2006, KAC, the Ministry of Planning (MoP) and the United Nations Development Program (UNDP) have joined hands with the objective to make Kuwait Airways profitable by the year 2006.

The resulting project, “Strengthening the Organizational Capacity at Kuwait Airways Corporation”, aims to gain a sustainable competitive position for KAC at the strategic level and to enhance performance by reducing operational costs.

In the framework of that project, Lufthansa Consulting was chosen to develop a new strategy for Kuwait Airways by determining long-range goals and a broad strategic focus for the future of KAC.