Air Service Development

• Third airport in the Moscow area
• Total passengers in 2004 in millions: 2.490
• Total freight 2004 in thousands: 18.3
• Total aircraft movements in 2004: 63,849

Project duration

• Aug 2004 - Jul 2005

Services provided by Lufthansa Consulting

• In-depth analysis of the passenger air traffic market in Russia and CIS with a special focus on the Moscow market

• Mid and long-term strategy development and target market determination for Vnukovo Airport

• Identification and evaluation of future business opportunities

• Preparation of route profiles as well as route profitability evaluations

• Identification of possible airlines and combinations with the potential routes in the defined Airline Acquisition Masterplan

• Preparation of an marketing action plan and ascertainment of detailed aspects

• Definition of airline requirements

• Initial approach of pre-selected airlines

Project description

In the context of a significant increase of competition amongst the Moscow airports, Vnukovo Airport has decided to evaluate future business development opportunities and to define a program to enhance its market position by attracting international airlines and air services.

The Air Service Development Program for Vnukovo Airport created by Lufthansa Consulting will influence the airport’s integration into the worldwide air services network by a proactive air service development and airline marketing strategy. The main aspects in the concept development include the determination of Vnukovo’s mid and long-term Market Positioning Strategy, the decision for a feasible Traffic Development Concept as well as the initiation of a basic Marketing Action Plan to implement the selected concept effectively.

An initial project success was accomplished through the commencement of operations by Germanwings in summer 2005 from Berlin and Cologne to Vnukovo Airport. This was the first West-European airline to decide to operate a scheduled service to this Moscow airport.