Strategy

• Operating regular domestic passenger flights, VIP and charter flights and helicopter services for the oil industry

• 19 helicopter (Super Puma, Dauphin, Sikorsky)

• 30 fixed wing aircraft (Beechcraft, Fokker, Falcon, Boeing, Airbus, Twin Otter)
  

Project duration

• Oct 2007 - Sept 2008

Services provided by Lufthansa Consulting

•  Identification of internal strengths and weaknesses as well as possible opportunities and threats from the strategic perspective for each of the business segments

•  Quantification of market potential for each of the business segments

•  Identification of the ideal set of products for the corporate portfolio

•  Recommendation on strategic options

•  Definition of a Market and Network Plan

•  Definition of an Organizational Plan for Finance, Commercial, Planning department

•  Action Plans for Implementation

•  Design of a Revolving Strategy Process

•  Assessment for MIS concept  Overview of the existing processes and standards used in financial and management control

•  Development of a Budgeting Process

• Commercial Assessment 
  

Project description

The project required strategic planning for all SonAir business segments and their relevant functional areas. Lufthansa Consulting carried out a SWOT analysis, market quantification calculation for rotary, charter and scheduled business. This was followed by an analysis and development of strategic recommendations for each business segment. Our team of experts recommended organizational changes and the implementation of a Management Information System (MIS) including process maps and KPI suggestions.