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Airport Development

Market Potential Analysis for Kemerovo International Airport

  • Regional Airport in South West Siberia
  • Airport of the regions Capital Kemerovo
  • Main Competitor for air traffic is Novosibirsk Airport

Project duration

  • December 2006 - March 2007

Services provided by Lufthansa Consulting

  • Market Potential Forecast for KEJ
    – Competitor Analysis
    – SWOT Analysis
  • Traffic Forecast for the next 20 years (passenger and cargo traffic)
  • Market Positioning Strategy
    – Recommendation for a strategic positioning
    – Recommendation for the future development

Project description

Kemerovo International Airport is located in Kemerovo, a city in southern Siberia, only 400km from Novosibirsk. The area is the economic power house of the region. The airport is currently used for some domestic flights, as well as some holiday charter flights. In order to expand its air services and to have a solid basis for its future development plans, the airport asked Lufthansa Consulting to conduct a Market Potential Analysis, including Traffic Forecast and to recommend a development strategy for this highly competitive market.

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