FITCuba is the most important event of Cuba’s tourism industry. Its main objective is the promotion and strengthening of Cuba’s attributes as a tourist destination for a wide range of visitors such as airlines, travel agencies, hotel and transportation companies as well as communications media and industry-related service providers.
Cuba is trending as a holiday destination. That is why the event is a chance especially for foreign delegates to weigh out investment and participation opportunities. A further aspect is the communication of Cuba’s cultural values as well as an illustration of a guest country. In 2017, Germany will be the official guest exhibitor as German tourists mean one of the best paying target groups for Cuba. The event for travel professionals and the general public will be hosted by the Cuban Ministry of Transportation and includes panel discussions and exhibitions.
Meet Liege Emmerz, Partner and Head of Market South America, at the fair.