Air Cargo Management

• Flag carrier of the Philippines operating scheduled services to domestic and international destinations
• Revenue 2004 (million): 967.0 USD
• Passengers 2004 (million): 5.5
• Fleet: 32 aircraft in service 

Project duration

• Jun 2002 - Jan 2003

Services provided by Lufthansa Consulting

• Market segmentation by major import/export commodities

• Detailed analysis of air cargo flows on Transpacific routes

• Air cargo demand forecast for various scenarios and selected country and city pairs

• Detailed analysis of current competition on relevant routes including frequencies and aircraft applied

• Customer demands and requirements survey covering shippers, consignees, forwarders and integrators

• Analysis of reasonable fleet planning options to cover the market opportunities on an optimal basis

• Development of alternative strategies for the Transpacific air cargo business

Project description

The dynamic development of the Transpacific air cargo market has forced Asian national carriers to review air cargo strategies and, as a consequence, to set up all-cargo operations. Although the Transpacific is attractive in terms of cargo volumes, the market is characterized by a high degree of competition and a number of operational challenges, such as range and payload restrictions. This is why the identification of the market potential and definition of an optimized product portfolio is crucial to succeed in this competetive environment.