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Strategy

Airline start-up support, Togo

  • Atlantic Financial Group is the holding company of Group Banque Atlantique
  • Group Banque Atlantique is a set of 8 banks in 8 African countries
  • 150 branches in 8 countries
  • Equity: 35 Billion f cfa
  • Over 240 000 customers
  • 6% market share (assets and markets) in the UMOA sub-regions

Project duration

  • Oct 2008 - Jan 2009

Services provided by Lufthansa Consulting

  • Strategy development
  • Development of route profitability
  • Definition of organizational structure
  • Business plan and financial statement projection
  • Implementation planning for the AOC and set up of organizational structures
  • Feasibility study for the start-up of a new national airline
  • Solid strategic and financial business plan as a basis for result projection and potential investor discussions

Project description

The Atlantic Finance Group assigned Lufthansa Consulting to support them in the set up of a new airline. The aim was to exploit the passenger potential within Central and West Africa as well as its intercontinental traffic potential.
Following an in-depth analysis of the market Lufthansa Consulting was further contracted to develop a detailed business and implementation plan.

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