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- Major network carrier based in Moscow
- Revenue (million): 3,340.5 USD (2009)
- Passengers (million): 8.8 (2009)
- Employees: 15,641 (2008)
- Fleet: 95 aircraft in service
- Destinations: 97
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Project duration |
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Services provided by Lufthansa Consulting |
- Evaluated of potential new routes to be served regionally with a specific gravity model
- Evaluated the potential of unserved markets and prioritized routes based on econometric values and local expertise
- Undertaken customer and market segmentation
- Evaluated competition influence
- Determined regional propensity to travel based on international benchmarks
- Defined optimum fleet mix
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Project description |
Aeroflot group decided to review current business models of its daughter companies – DonAvia and NordAvia. The key task was to determine regional market growth potential and the best fleet fit. The study highlighted the opportunities of regional flights not involving Moscow as an origin or destination, and inspired a new positioning of the airline. The minimization of fleet development risk was aided by an understanding of market capacity and trends. Market growth stimulation was considered through other modes of transport – intermodal competition. |
