Network Management

Project duration

• 2009

Services provided by Lufthansa Consulting

• Evaluated the potential revenue gain from current and prospective code share deals with a wide range of partner airlines
• Identified best natural fit for global alliances (network and commercial aspects)
• Pinpointed the strategic steps to comply with the requirements on a “fast track” initiative
• Recommendation on the most attractive code-shares
• Recommendation on talk initiatives with the most promising global alliance commercial and network synergies

Project description

The global alliances offer various advantages linked to their scale, their network and their commercial policies. The airline had to evaluate the different opportunities offered by the alliances to make a strategic choice and maximize the benefits of joining the most suitable one.
The analysis highlighted the best alliance option as well as the most valuable bilateral partnerships to seek in the near future.