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Strategy

Strategic Assessment for a Start-up Airline in the UAE

The client, UAE Offsets Group (UOG) is providing advisory services to carry out a strategic assessment for the establishment of a regional airline in the Middle East and Gulf Regions

Project duration

  • Sep 2002 - Feb 2003

Services provided by Lufthansa Consulting
  • Environmental analysis (social, political, legal, technological, etc.)
  • Customer analysis and segmentation
  • Competition analysis
  • Scenario planning
  • Strategy formulation
  • Evaluation of required resources (capital, personnel, facilities, fleet)
  • Business plan
  • Implementation roadmap

Project description

 Lufthansa Consulting was requested to assess the opportunity of launching a new airline based in Abu Dhabi airport to serve the demand of the local community and to leverage the competitive position of Abu Dhabi as a business capital. Further key objective ofthe study has been to analyze the degree of the airline's viability without state subsidies.

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