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How effective is your search engine marketing and website optimization? How much is it costing you to attract potential passengers to your site?
Around 60% of passengers booking online visit 3 – 6 websites before making a decision. Others use the web as a source of information before purchasing offline through traditional channels, which in turn provide a 15%– 20% higher yield. The internet also offers numerous cross-selling opportunities which should be explored and activated to increase revenues. It is critical that your eDistribution activities complement each other and harmonize with your overall commercial strategy.

Lufthansa Consulting has developed a check-up which assesses the effectiveness of your eDistribution strategy. Our experts analyse how successfully you are achieving the eDistribution targets and meeting the requirements of your target clients. Cost savings, improving customer satisfaction, increasing cash flow and enhancing your customer approach have an immediate positive impact on your ROI.

In a three phase approach we quickly identify the optimization potential. Having screened and evaluated the status, our experts make recommendations based on a gap analysis and present the improvement potentials in workshops. These can be translated into the appropriate measures to eventually achieve a stringent eDistribution strategy with effective steering and controlling measures, which can adapt to changing customer preferences.

Lufthansa Consulting has recently supported several international airlines in optimizing their eDistribution strategies. For example: at Air Madagascar our experts redesigned the website and supported the selection of an internet booking engine. The distribution channel mix was optimized for the Venezuelan airline Aeropostal and the revenue management and pricing processes improved to steer bookings onto the airline’s website. At Bulgaria Air we evaluated the options for online payment and ticketing. Our experts recommended eMarketing activities and reviewed the eMarketing partnerships and agreements.

Please contact Esther Samtlebe, Senior Consultant for further details.
e.mail – esther.samtlebe@lhconsulting.com