News

In order to position Perm Bolshoe Savino Airport competitively within the changing Russian aviation environment, the regional Government of Perm Kray commissioned Lufthansa Consulting (LCG) to develop a strategy for its airport. With this project, LCG has continued the successful project work for Perm Airport for which it also recently conducted a market potential analysis, a traffic forecast and an infrastructure assessment.

The project focused on defining the strategic traffic segments to be addressed and on identifying traffic development opportunities. In addition, a strategic action plan was delivered.

The changing nature of air traffic patterns within Russian and on international routes is creating new challenges as well as opportunities for Russian airports. It is therefore crucial that airports work on positioning themselves and do not leave this to the airlines and their view of route and network opportunities. Actively addressing route potentials and approaching domestic and international airlines on the basis of an airport strategy is the next logical step in the successful development of an airport (also referred to as Air Service Development).

Strategic planning and positioning has to be the most important task for any airport in Russia. This is especially true in the current crisis. Our advice is that time should not be lost by waiting for the economic upturn, but should be utilized to build up strength for the growth years to come.