News

Poland - Air Service Development support for Wladyslaw Reymont Airport/Lodz

On 16 June, the Mayor of Lodz, Jerzy Kropiwnicki, and Lufthansa Consulting’s Executive Director Corporate Office, Bernd Knabe, signed a contract for the consulting firm to provide support in the field of Air Service Development for Lodz Airport.

Lodz, a city in central Poland with 800,000 inhabitants, and all other major Polish cities within a radius of 300 km want to increase air services to Lodz Airport. Last year, the airport handled more than 400,000 passengers. In recent years, all the necessary infrastructure has been improved and is now state of the art.

Lufthansa Consulting (LCG) will provide an in-depth market positioning strategy, a traffic development concept and a marketing action plan for the airport. Once the basic concept has been developed, LCG will support the airport at international conferences by approaching airlines that have the potential to serve the airport successfully.

Since 1995, an impressive number of industrial and service companies have invested in Lodz and driven the demand for increased air services to and from Lodz Airport.

Thanks to growing competition for new routes, more and more airports are taking advantage of Lufthansa Consulting’s Air Service Development product portfolio. The company offers a wide choice of solutions for airports – ranging from selected route potential analyses through to the complete outsourcing of an airport’s airline marketing function.