Strategies to cope with air cargo traffic peaks - The Beaujolais nouveau caseWithin the global air cargo market, the transport of perishable goods is one of the most dynamic and most important market segments. characterised by a highly seasonal structure, the business tends towards cyclical demand curves, thus requiring a substantial degree of flexibility on the logisitcs services supply side to meet customer requirements during peak periods. Of all the major peaks in the perishable goods market, the annual global rollout of Beaujolais nouveau is probably the most significant single evnt in the air cargo industry. This paper analyses this demand peak and its specific implications for those in the supply chain. The paper then focuses on the strategies followed by airlines and airports in order to guarantee a successful operation.
The complete practice paper by Dr Andreas Kraus, Director Market and Sales Development at Lufthansa Consulting and Dr Benjamin Koch is published in the "Journal of Airport Management" July- September 2007 Issue. Volume 1 Number 4. The Journal is published in association with the ACI by Henry Stewart Publications. |
